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Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition) PDF




by Dirk Lippold : Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition)

ISBN : #3658099615 | Date : 2015-05-29

Description :

PDF-b27d8 | Dirk Lippold schildert die grundlegenden Faktoren, die bei einer marktorientierten Unternehmensplanung eine Rolle spielen. Das Essential beleuchtet die verschiedenen unternehmensinternen und -externen Einflussfaktoren und stellt sie im Rahmen von marktorientierten Analyse-Methoden in einen Wirkungszusammenhang. Darüber hinaus werden im Kontext des Planungsprozesses die Beziehungen zwischen Analys… Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition)


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Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition) by by Dirk Lippold

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Die Digitalisierung Kommunikation Mittelstand Auswirkungen PDF 0cfca4165

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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials) (German Edition) PDF




by Jan Lies : Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials) (German Edition)

ISBN : #3658173645 | Date : 2017-03-28

Description :

PDF-505f2 | Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der Unt… Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials) (German Edition)


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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials) (German Edition) by by Jan Lies

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Slow Pace Fast Change Innovations PDF F9551a035

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The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World PDF




by Bhaskar Chakravorti : The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

ISBN : #157851780X | Date : 2003-06-12

Description :

PDF-d10fe | This work offers a theory for why some innovations take hold in the market and why others don’t and explores the implications for strategy. It shows stategists how to position their innovation to win, even with successful competitors, and how to manage the risks in bringing an innovation to market…. The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World


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The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World by by Bhaskar Chakravorti

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B2B Brand Management Philip Kotler PDF C7b67f8bd

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by Philip Kotler : B2B Brand Management

ISBN : #3540253602 | Date : 2006-09-01

Description :

PDF-869fb | This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts… B2B Brand Management


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B2B Brand Management by by Philip Kotler

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Humanistic Marketing (Humanism in Business Series) PDF




: Humanistic Marketing (Humanism in Business Series)

ISBN : #1137353287 | Date : 2013-11-19

Description :

PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Internetapotheke versus stationäre Apotheke: Veränderungen des Apothekenmarktes im Internet-Zeitalter (Marktorientiertes Management) (German Edition) PDF




by Christian Ciesielski : Internetapotheke versus stationäre Apotheke: Veränderungen des Apothekenmarktes im Internet-Zeitalter (Marktorientiertes Management) (German Edition)

ISBN : #383491312X | Date : 2008-11-25

Description :

PDF-b57c0 | Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationären Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten. Er gibt Handlungsempfehlungen für eine notwendige Positionierung und das Kundenmanagement der stationären Apotheker…. Internetapotheke versus stationäre Apotheke: Veränderungen des Apothekenmarktes im Internet-Zeitalter (Marktorientiertes Management) (German Edition)


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Marketing Strategy Decision Approach McGraw Hill PDF 6499d5694

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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) PDF




by Orville Walker : Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0072961902 | Date : 2005-02-24

Description :

PDF-a19d5 | Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools… Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)


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[Pub.66Hsa] Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) PDF | by Orville Walker


Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) by by Orville Walker

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Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media PDF




by Hilary JM Topper MPA : Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media

ISBN : #1440153620 | Date : 2009-07-08

Description :

PDF-dbc4e | Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask…, author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. Designed for marketing professionals, small business… Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated Media


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Platforms Commerce Advances Business Research PDF C5044d8bf

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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research) PDF




by Jean-Éric Pelet : Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)

ISBN : #152252469X | Date : 2017-05-17

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PDF-b3e63 | While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experien… Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)


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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research) by by Jean-Éric Pelet

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PR Persuasive Industry Relations Shaping PDF Fdf552776

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by T. Morris : PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

ISBN : #0230205844 | Date : 2008-10-06

Description :

PDF-91280 | Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed…. PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media


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Brand Champions Superheroes Bring Brands PDF 85b1b3e48

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by I. Buckingham : Brand Champions: How Superheroes bring Brands to Life

ISBN : #0230220320 | Date : 2011-01-26

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PDF-f2c2f | A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement…. Brand Champions: How Superheroes bring Brands to Life


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[Pub.38pBR] Brand Champions: How Superheroes bring Brands to Life PDF | by I. Buckingham


Brand Champions: How Superheroes bring Brands to Life by by I. Buckingham

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Blogging Drive Business Maintain Connections PDF 234a0809c

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections PDF




by Eric Butow : Blogging to Drive Business: Create and Maintain Valuable Customer Connections

ISBN : #078974256X | Date : 2010-01-17

Description :

PDF-409f6 | Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” … Blogging to Drive Business: Create and Maintain Valuable Customer Connections


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[Pub.80WnI] Blogging to Drive Business: Create and Maintain Valuable Customer Connections PDF | by Eric Butow


Blogging to Drive Business: Create and Maintain Valuable Customer Connections by by Eric Butow

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Digital Footprint Two Sided Digital Business PDF B4611cb41

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My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business! PDF




by Tony Fish : My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business!

ISBN : #0955606985 | Date : 2009-11-25

Description :

PDF-4aaf3 | My Digital Footprint asks – Is privacy a two-sided digital business model where your privacy will be someone else’s business? This book addresses the critical question of ‘who owns the digital you’. The dark side of my digital footprint is big brother on steroids, no control, no trust, no privacy, no value. The enlightened view: ‘consumers will have value in exchange for privacy as companies wres… My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business!


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[Pub.38aOi] My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business! PDF | by Tony Fish


My Digital Footprint A two-sided digital business model where your privacy will be someone else’s business! by by Tony Fish

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Marketing Context Setting Chris Hackley PDF D470f66ad

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Marketing in Context: Setting the Scene PDF




by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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[Pub.14GMa] Marketing in Context: Setting the Scene PDF | by Chris Hackley


Marketing in Context: Setting the Scene by by Chris Hackley

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