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by Elise K. Parsigian : Proposal Savvy: Creating Successful Proposals for Media Projects

ISBN : #0761900276 | Date : 1996-02-13

Description :

PDF-e9ac7 | Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Eli… Proposal Savvy: Creating Successful Proposals for Media Projects


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Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source) PDF




by A.V. Senthil Kumar : Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)

ISBN : #1466600802 | Date : 2012-01-31

Description :

PDF-3890f | Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile dat… Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)


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Trust Potential Buyers Entrepreneurial Ventures PDF 42d7ecfa3

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Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship) PDF




by Gunnar Wiedenfels : Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)

ISBN : #3834916730 | Date : 2009-06-25

Description :

PDF-e10ab | Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, … Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)


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[Pub.83Zyh] Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship) PDF | by Gunnar Wiedenfels


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Identifying Hidden Needs Creating Breakthrough PDF 15048b7a0

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Identifying Hidden Needs: Creating Breakthrough Products PDF




by K. Goffin : Identifying Hidden Needs: Creating Breakthrough Products

ISBN : #0230219764 | Date : 2010-10-06

Description :

PDF-14beb | Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this…. Identifying Hidden Needs: Creating Breakthrough Products


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[Pub.48gml] Identifying Hidden Needs: Creating Breakthrough Products PDF | by K. Goffin


Identifying Hidden Needs: Creating Breakthrough Products by by K. Goffin

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I’m on Facebook–Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives PDF




by Jason Alba : I’m on Facebook–Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives

ISBN : #1600052320 | Date : 2013-02-11

Description :

PDF-eeb4b | Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while marketing used to requi… I’m on Facebook–Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives


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[Pub.70zoo] I’m on Facebook–Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives PDF | by Jason Alba


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Market Segmentation Introduction Steven Struhl PDF 6c43364dd

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Market Segmentation: An Introduction and Review PDF




by Dr. Steven Struhl : Market Segmentation: An Introduction and Review

ISBN : #1492781746 | Date : 2013-09-20

Description :

PDF-c08b1 | In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics–and cuts through the jargon that so often can confuse the subject (and the reader). Part 2 explains the steps you need to take in a successful segmentation study, with detailed descriptions of the methods you will encounter, and a step-by-s… Market Segmentation: An Introduction and Review


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[Pub.87dur] Market Segmentation: An Introduction and Review PDF | by Dr. Steven Struhl


Market Segmentation: An Introduction and Review by by Dr. Steven Struhl

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The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business PDF




by Susan, CA Sweeney : The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business

ISBN : #1885068603 | Date : 2001-01

Description :

PDF-0310d | Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking… The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business


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Marketing Transition Sustainability Proceedings Developments PDF 87ac14fe4

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

Description :

PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173227 | Date : 2015-06-21

Description :

PDF-c9d8e | This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an i… Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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9CberschussliquiditA4t KA4ufers Strategischer Faktor Unternehmensakquisitionen PDF 6a75c6d16

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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition) PDF




by Roman Becker : Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)

ISBN : #3658096780 | Date : 2015-04-25

Description :

PDF-6d7e7 | Roman Becker untersucht den Akquisitionserfolg im Zusammenhang mit Überschussliquidität beim akquirierenden Unternehmen und geht folgenden Fragen nach: Wie wird vorhandene Überschussliquidität beim akquirierenden Unternehmen im Rahmen von Unternehmensakquisitionen vom Kapitalmarkt bewertet? Und: Welche Faktoren haben einen Einfluss auf die Bewertung der Überschussliquidität im Zusammenhang m… Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)


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